Keep kid’s eyes protected this summer

















As adults, we often spend lots of money on sunglasses to make sure we have the optimum protection for our eyes, yet when it comes to our kids we don’t place the same importance on their optical health. Children are actually more susceptible to damage from the sun’s rays due to their eyes not being as developed as adult’s. The main reasons for skimping on kid’s sunglasses are that they’ll either break, get lost, or don’t offer adequate protection. That’s why we’ve created Suneez:

• Virtually unbreakable: Suneez are made from a flexible material allowing them to bend without snapping (believe us, we’ve tried!).

• Virtually unlose-able: We’ve included a handy silicone strap, so they won’t fall off your child’s face.

• All protecting: Suneez block 100% of harmful UVA / UVB rays up to and including UV400! The lenses are polarized for crystal clear images which cut through glare and give the best clarity.

We’ve also included a microfibre carry pouch which cleverly doubles as a cleaning cloth.
Yes… we’ve thought of everything.
Sun’s out? Suneez on! Head over to to give your kid’s the protection their eyes need!

Crash, Bash and Smash with Body Bubble Ball!

Get the kids outside this summer with the Body Bubble Ball! This 4 foot inatable protective bubble let’s you collide into each other in perfect safety thanks to the durable vinyl and multiple air chambers. Perfect for playing bubble football or bubble bowling, they’re great fun for everyone! The in-built safety harness stops falls and injury so you can bounce away without getting hurt!

Wicked support for National Unplugging Day

Wicked was delighted to support this year’s National Unplugging Day by providing a fun range of active outdoor toys for children and families to enjoy at a big public event in Winchester.

National Unplugging Day 2017

National Unplugging Day encourages parents from all around the UK to down their digital tools and celebrate unplugging for one special day, going on a digital detox to reconnect with each other offline.

This is the third year that the national event has taken place, and according to the event’s organisers, over half a million parents pledged to unplug for the day itself, alongside families from all over Hampshire who attended a special offline event near Barton Stacey on the outskirts of Winchester – covered on BBC South Today’s evening news programme.

National Unplugging Day 2017

The Wicked Mega Bounce XL – our super-sized bouncing sensation – and the Sonic Booma – our whistling version of the world’s best boomerang – delighted those in attendance at the big event, serving as a timely reminder of the pure joy that comes from outdoor play.
David Strang, Wicked’s managing director, says:

“It was great to be able to support this year’s National Unplugging Day event. With so many of us glued to our devices and smartphones these days, it’s vital to take time out and digitally detox – especially so for kids. Getting outdoors, active and enjoying learning new skills is what we’re all about as a business.

“We were pleased to share some of our popular outdoor toys with the families that attended on the day, and hope that these will bring lots of enjoyment over the months and years ahead. We encourage everyone to step away from technological distractions and enjoy the benefits that true, physical play can bring.”

National Unplugging Day 2017
National Unplugging Day was created by two busy working Mums: Charlotte Vaughan and Gemma Jonhson (also the founder of leading parenting site My Family Club), who comments:

“With technology an inherent part of everyday life, it’s easy to feel bogged down and opt to take a back seat at home as the daily demands take over. We want to help families kick-start healthier digital habits; National Unplugging Day is the perfect way to start this.”

Wicked was delighted to offer up great outdoor toys – all perfect for making the most of the summer holidays – to be enjoyed on the day itself. But National Unplugging Day is not supposed to be a one-off event; the goal is to encourage more children and parents alike to get outside, get active, and enjoy the great times that come with being disconnected from technology.

And we agree that it’s a Wicked idea!

Get Wicked! Five Top Toys For Summer

Summer has landed! It’s that most wonderful time of year – time to get out and about in the great outdoors. With summer firmly in mind, here’s our roundup of the must-have outdoor toys for this year, all perfect for making the most of the sunshine and keeping active for hours on end!

1. Wicked Sonic Booma

The incredible sight of a boomerang in flight is only beaten by the joy that comes with catching it on its return! And when it comes to the boomerangs’ massive appeal, we know what we’re talking about: one Wicked booma is sold every minute, and we even export them to the Aussies!

Sonic Booma Lifestyle

2. Wicked Mega Bounce XL

Our iconic Mega Bounce is the ultimate summer toy! Measuring in at a massive 2.51 meters in circumference, this hugely fun inflatable is larger than life! Perfect for throwing in the park, playing volleyball at the beach or splashing your mates in the pool, it’s easy to carry so can go with you on all your adventures this summer!

Mega Bounce XL Lifestyle

3.  Wicked UKick

Calling all footie fans! If you’re looking for a new challenge, why not take on the UKick keepie uppie challenge? Combining the very best bits of both badminton and football, the aim is to keep the UKick off the ground for as long as possible. And don’t worry if football’s not your thing: you can use your hands, arms, head – anything you like! If you’re feeling extra confident, why not up the ante by playing against your friends and seeing what trick shots you can do?

UKick Lifestyle

4. Wicked Sky Spinner

Our Sky Spinner gives a whole new meaning to the phrase: ‘it’s all in the spin!’ This hand propelled spinning disc will keep you entertained for hour after hour as you try to master all the coolest tricks at the flick of a wrist – throw it, crank it, spin it, slam it, the possibilities are endless! And the fun doesn’t have to stop when you go away on holiday, as it’s the perfect size to fit in your suitcase too.

Wicked Sky Spinner

5. Wicked Socker Boppers

Planning a summer BBQ and need something cool to keep everyone entertained? Look no further! Set up a battle zone for the kids and let them at it, with the Wicked Socker Boppers! They’ll love battling each other with these durable inflatables, and the best thing? No one will get hurt and they’ll work up an appetite, just in time to tuck in!

Wicked Socker Boppers

Boomerang sales set to boom this summer!

2017 is set to be the summer of the boomerang, according to UK outdoor toy manufacturer Wicked.

The London-based company is the world’s largest manufacturer and distributor of indoor and outdoor returning boomerangs, and has now sold more than 5 million boomerangs to over 45 countries worldwide – in fact, one Wicked Booma is sold every minute.

Now a recent surge in sales for Wicked’s spin on the traditional outdoor toy is showing that there’s more demand than ever before for returning boomerangs. The company attributes the retro toy’s comeback to a rise in people wanting to master actual skills out in the open air and get away from screens. Wicked has seen significant uplifts in sales during the last year for its UK-made Boomas, including an 800% year-on-year rise in export sales.

And now even luxury haute couture brand Chanel has entered into the growing marketplace with the controversial launch of a $1,930 boomerang. But Wicked’s Managing Director, David Strang, believes that boomerangs should be there to be enjoyed in the great outdoors, not confined to handbags or used as pieces of art to be displayed around the home.

He comments: “A returning boomerang is not just an object to look at – the beauty is in its returning flight. It is truly gravity-defying and magical to witness. Here at Wicked we’re passionate about getting people outside and enjoying boomerangs in their purest form. We are absolutely behind the Indigenous Australian people and greatly respectful of the boomerang’s origins; in fact, we’ve received great support from Australian customers and the country is now one of our biggest export markets. Our number one aim is to bring boomerangs to the masses and give as many people as possible the opportunity to experience the joy of a booma in flight.”

Wicked Booma boomerangs are the most accurate and versatile in the world. The company offers a large product range including the Sonic Booma sports boomerang (RRP £9.99) and the Outdoor Booma (RRP £7.99).

David Strang adds:

“Our tri-blade design means that our boomerangs are always guaranteed to come back to you with pin-point accuracy, with a tiny bit of practice. The Wicked Booma is exceptionally easy so it’s ideal for beginners, and we also offer full online tutorials. Boomerangs are accessible, fun and cheap entertainment, and there’s simply no beating the satisfaction that comes with catching your returning booma for the very first time. It’s the perfect accompaniment to a day out this summer, and we also offer versions that can be thrown safely in indoor spaces.”

UKick in Hamleys – Saturday 26th

UKick’s David Robson and Phil Law,  who made a name for themselves with a legendary appearance on BBC’s Dragon’s Den, will be in Hamleys Regent Street this Saturday 26th September from 09:30 – 13:00.

UKick, which is best described as a fusion of badminton and street football, was spotted by David on his travels around Far East Asia. A fresh, modern update to the traditional game of jianzi, the aim is simple: keep UKick off the ground with either your hands or feet. Hailed for its wide appeal, the user can adjust UKick’s weighted pro discs to suit their skill level, attracting both adults and children, boys and girls – Everton stars Romelu Lukaku and Kevin Mirallas were recently spotted using UKick as part of their training. What’s more, with an array of brightly coloured feathers to be swapped amongst friends, the Dragons noted the product’s attractive presentation and on-point branding. Den heavy weight Kelly Hoppen commented, “It’s got legs, this thing.”

Despite an initially positive response from the Dragons, David and his business partner Phil Law did not secure their target; £60k funding for a 25% share of the business. Undeterred, the boys intend to show the Dragons that success is indeed the best revenge by following in the footsteps of former Dragon’s Den inventor Rachael Lowe. Despite being mocked for her lack of business knowledge, Rachel later launched her board game Destination London in Hamleys and it became the top selling item both in-store and online.

David commented on the Hamleys launch “It’s been an exhausting yet exhilarating journey taking UKick from inception to where we are today – with the product being backed by a major UK distributor and stocked in all good retailers. I wouldn’t change it for a second, I can’t wait to see what this thing can do. Let the UKick craze commence!”

David and Phil will be signing purchased UKicks and giving live demos.

Come and join the fun!

Swap Screen Time for Playtime Launches July 11th

On 11th July we’re launching our ‘Swap Screen Time for Play Time’ campaign to encourage everyone to play outside!

Simply bring your phone and family or friends down to our Head Office in Wimbledon and hand over your prized phone, tablet or any high tech device and you’ll receive a box containing an array of this years’ must have summer toys.

Play until your hearts content – confident in the knowledge that your phone will be held securely in your absence – and once you’re done, simply hand back the toys to reclaim your phone!

So why’s it such a good idea? Well, many of us are constantly “connected” via our phones that we find it hard to unplug and digitally detox ourselves, even for a couple of hours. We’re constantly staring at a screen of some kind when we’re walking, commuting, exercising and worst of all, when playing with our kids – in fact, studies have found that the average Brit spends more than half of their waking life staring at a screen.

Wicked’s Managing Director, David Strang (pictured below) comments “we just want to give people the chance to spend time away from all the technological distractions that get in the way of quality bonding time with friends or family.”

He continues “we trialed the service in April with locals and they reported feeling “freer – happier” even – as well as just having a great time with their loved ones. Some of the parents confessed to feeling “guilty” that they didn’t spend enough one on one time with their kids without having their phones on them 24/7. We all need a little help to disconnect in order to reconnect – we like to think that Wicked is here to help.”

There’s no time limit to how long you can keep the toy box and you’re welcome to take it wherever you like (a good opportunity to make use of South London’s vast array of outdoor spaces). Each box contains at least 10 toys including the Wicked Sonic Booma, a whistling version of the world’s best returning boomerang and UKick, which received the award for Best New Outdoor Toy at London Toy Fair as well as popular classics such as the Sky Rider Ultimate Flying Disc. All of the toys are designed for active, outdoor play for ages 4 and upwards.

The campaign runs for the first two weeks of the school summer holidays from 11th to 25th July 2015 – one box per party, no pre booking necessary. Please note that the office is open from 9AM – 5PM Monday – Friday.

David Strang Toy Box_Low

Grassy knees and nettle stings, remember those?

Grassy knees and nettle stings, remember those? Remember feeling like an unstoppable explorer, poking snails and mixing up mud pies? If reminiscing about the above brought a smile to your face – good, because we’ve had enough of all these technological distractions getting in the way. Being the subversive thinkers that we are, we want to bring back the phenomenon of outdoor play. Call us Luddites, but we happen to believe that active, outdoor play is good for the mind and spirit. Our mission is simple, we want kids to put down their tablets and turn off the telly. To throw caution to the wind and to exercise their legs, not just their fingers. So be crazy, get your kids outside, come and play with us.

GREAT Faces of British Business – Wicked named Best Exporter in London!

There really is no rest for the team here at Wicked as we’re thrilled to have been announced as the London winner of the GREAT Faces of British Business competition!

Business is GREAT Britain launched the competition in 2014, in association with BT Business, to find the most innovative and exciting UK businesses. Named Best Exporter in London, our boomerangs are manufactured here in the UK and exported to over 35 countries around the world – even Australia!

We’re now in the running to win the national competition and the top prize of £30,000 worth of government support. With public voting making up 50 per cent of the final decision, your vote really does count. Voting will close on 23 February 2015 and the winner will be announced on 3 March 2015 so please vote for us at!

Business Minister Matthew Hancock said:
“Wicked is a brilliant example of a successful small firm run by enterprising and hardworking people. We are backing them all the way and, with the advice and support on offer, there has never been a better time to start and grow a business in the UK.”

Please head to to show your support.

Thank you from all at Wicked HQ !

Booma Jump Montage

British Boomerang King Wins Silver at Great British Entrepreneur Awards

What a year it’s been at Wicked! To top it off, Managing Director David Strang was awarded Silver for the Manufacturing Entrepreneur of the Year Award 2014.

The award was delivered in style with an evening of glitz and glamour at London’s Old Billingsgate, hosted by the one and only Gyles Brandreth.

In the space of 15 years, Wicked has grown drastically to become the world’s largest manufacturer of returning boomerangs and now export to over 35 major international markets – even Australia.

With over 88% of today’s toys being manufactured in China, Wicked well and truly buck the trend by producing all of its boomerangs and flying toys in the UK.

Selling over 5 million tri-blade boomerangs every year, Wicked’s success is attributed to David’s flair for taking a product from concept to reality to international acclaim. “It’s been an incredible journey since I started Wicked Vision* back in 1999,” comments David. “There have been challenges of every kind. My dream was always to produce boomerangs and export them internationally and I’ve never lost sight of that.” To date, David has thrown a boomerang in more than 80 cities and 30 different countries.

Having grown up in Australia, David spotted a gap in the UK market upon settling in London. “There were boomerangs, of course, but none of them actually worked.” He began by pioneering a soft and safe indoor boomerang to overcome the challenge posed by a cooler climate. Two years later, a fool proof range of tri-blade indoor and outdoor boomerangs were brought to market.

The company has recently launched the world’s most expensive production boomerang and flying disc made of proudly British made carbon fibre under a new, premium brand; Wicked Carbon.