On 11th July we’re launching our ‘Swap Screen Time for Play Time’ campaign to encourage everyone to play outside!
Simply bring your phone and family or friends down to our Head Office in Wimbledon and hand over your prized phone, tablet or any high tech device and you’ll receive a box containing an array of this years’ must have summer toys.
Play until your hearts content – confident in the knowledge that your phone will be held securely in your absence – and once you’re done, simply hand back the toys to reclaim your phone!
So why’s it such a good idea? Well, many of us are constantly “connected” via our phones that we find it hard to unplug and digitally detox ourselves, even for a couple of hours. We’re constantly staring at a screen of some kind when we’re walking, commuting, exercising and worst of all, when playing with our kids – in fact, studies have found that the average Brit spends more than half of their waking life staring at a screen.
Wicked’s Managing Director, David Strang (pictured below) comments “we just want to give people the chance to spend time away from all the technological distractions that get in the way of quality bonding time with friends or family.”
He continues “we trialed the service in April with locals and they reported feeling “freer – happier” even – as well as just having a great time with their loved ones. Some of the parents confessed to feeling “guilty” that they didn’t spend enough one on one time with their kids without having their phones on them 24/7. We all need a little help to disconnect in order to reconnect – we like to think that Wicked is here to help.”
There’s no time limit to how long you can keep the toy box and you’re welcome to take it wherever you like (a good opportunity to make use of South London’s vast array of outdoor spaces). Each box contains at least 10 toys including the Wicked Sonic Booma, a whistling version of the world’s best returning boomerang and UKick, which received the award for Best New Outdoor Toy at London Toy Fair as well as popular classics such as the Sky Rider Ultimate Flying Disc. All of the toys are designed for active, outdoor play for ages 4 and upwards.
The campaign runs for the first two weeks of the school summer holidays from 11th to 25th July 2015 – one box per party, no pre booking necessary. Please note that the office is open from 9AM – 5PM Monday – Friday.
Grassy knees and nettle stings, remember those? Remember feeling like an unstoppable explorer, poking snails and mixing up mud pies? If reminiscing about the above brought a smile to your face – good, because we’ve had enough of all these technological distractions getting in the way. Being the subversive thinkers that we are, we want to bring back the phenomenon of outdoor play. Call us Luddites, but we happen to believe that active, outdoor play is good for the mind and spirit. Our mission is simple, we want kids to put down their tablets and turn off the telly. To throw caution to the wind and to exercise their legs, not just their fingers. So be crazy, get your kids outside, come and play with us.
There really is no rest for the team here at Wicked as we’re thrilled to have been announced as the London winner of the GREAT Faces of British Business competition!
Business is GREAT Britain launched the competition in 2014, in association with BT Business, to find the most innovative and exciting UK businesses. Named Best Exporter in London, our boomerangs are manufactured here in the UK and exported to over 35 countries around the world – even Australia!
We’re now in the running to win the national competition and the top prize of £30,000 worth of government support. With public voting making up 50 per cent of the final decision, your vote really does count. Voting will close on 23 February 2015 and the winner will be announced on 3 March 2015 so please vote for us at www.greatbusiness.gov.uk/competition!
Business Minister Matthew Hancock said:
“Wicked is a brilliant example of a successful small firm run by enterprising and hardworking people. We are backing them all the way and, with the advice and support on offer, there has never been a better time to start and grow a business in the UK.”
Please head to www.greatbusinesscompetition.com to show your support.
Thank you from all at Wicked HQ !
What a year it’s been at Wicked! To top it off, Managing Director David Strang was awarded Silver for the Manufacturing Entrepreneur of the Year Award 2014.
The award was delivered in style with an evening of glitz and glamour at London’s Old Billingsgate, hosted by the one and only Gyles Brandreth.
In the space of 15 years, Wicked has grown drastically to become the world’s largest manufacturer of returning boomerangs and now export to over 35 major international markets – even Australia.
With over 88% of today’s toys being manufactured in China, Wicked well and truly buck the trend by producing all of its boomerangs and flying toys in the UK.
Selling over 5 million tri-blade boomerangs every year, Wicked’s success is attributed to David’s flair for taking a product from concept to reality to international acclaim. “It’s been an incredible journey since I started Wicked Vision* back in 1999,” comments David. “There have been challenges of every kind. My dream was always to produce boomerangs and export them internationally and I’ve never lost sight of that.” To date, David has thrown a boomerang in more than 80 cities and 30 different countries.
Having grown up in Australia, David spotted a gap in the UK market upon settling in London. “There were boomerangs, of course, but none of them actually worked.” He began by pioneering a soft and safe indoor boomerang to overcome the challenge posed by a cooler climate. Two years later, a fool proof range of tri-blade indoor and outdoor boomerangs were brought to market.
The company has recently launched the world’s most expensive production boomerang and flying disc made of proudly British made carbon fibre under a new, premium brand; Wicked Carbon.