Tag Archives: play

UKick in Hamleys – Saturday 26th

UKick’s David Robson and Phil Law,  who made a name for themselves with a legendary appearance on BBC’s Dragon’s Den, will be in Hamleys Regent Street this Saturday 26th September from 09:30 – 13:00.

UKick, which is best described as a fusion of badminton and street football, was spotted by David on his travels around Far East Asia. A fresh, modern update to the traditional game of jianzi, the aim is simple: keep UKick off the ground with either your hands or feet. Hailed for its wide appeal, the user can adjust UKick’s weighted pro discs to suit their skill level, attracting both adults and children, boys and girls – Everton stars Romelu Lukaku and Kevin Mirallas were recently spotted using UKick as part of their training. What’s more, with an array of brightly coloured feathers to be swapped amongst friends, the Dragons noted the product’s attractive presentation and on-point branding. Den heavy weight Kelly Hoppen commented, “It’s got legs, this thing.”

Despite an initially positive response from the Dragons, David and his business partner Phil Law did not secure their target; £60k funding for a 25% share of the business. Undeterred, the boys intend to show the Dragons that success is indeed the best revenge by following in the footsteps of former Dragon’s Den inventor Rachael Lowe. Despite being mocked for her lack of business knowledge, Rachel later launched her board game Destination London in Hamleys and it became the top selling item both in-store and online.

David commented on the Hamleys launch “It’s been an exhausting yet exhilarating journey taking UKick from inception to where we are today – with the product being backed by a major UK distributor and stocked in all good retailers. I wouldn’t change it for a second, I can’t wait to see what this thing can do. Let the UKick craze commence!”

David and Phil will be signing purchased UKicks and giving live demos.

Come and join the fun!

Swap Screen Time for Playtime Launches July 11th

On 11th July we’re launching our ‘Swap Screen Time for Play Time’ campaign to encourage everyone to play outside!

Simply bring your phone and family or friends down to our Head Office in Wimbledon and hand over your prized phone, tablet or any high tech device and you’ll receive a box containing an array of this years’ must have summer toys.

Play until your hearts content – confident in the knowledge that your phone will be held securely in your absence – and once you’re done, simply hand back the toys to reclaim your phone!

So why’s it such a good idea? Well, many of us are constantly “connected” via our phones that we find it hard to unplug and digitally detox ourselves, even for a couple of hours. We’re constantly staring at a screen of some kind when we’re walking, commuting, exercising and worst of all, when playing with our kids – in fact, studies have found that the average Brit spends more than half of their waking life staring at a screen.

Wicked’s Managing Director, David Strang (pictured below) comments “we just want to give people the chance to spend time away from all the technological distractions that get in the way of quality bonding time with friends or family.”

He continues “we trialed the service in April with locals and they reported feeling “freer – happier” even – as well as just having a great time with their loved ones. Some of the parents confessed to feeling “guilty” that they didn’t spend enough one on one time with their kids without having their phones on them 24/7. We all need a little help to disconnect in order to reconnect – we like to think that Wicked is here to help.”

There’s no time limit to how long you can keep the toy box and you’re welcome to take it wherever you like (a good opportunity to make use of South London’s vast array of outdoor spaces). Each box contains at least 10 toys including the Wicked Sonic Booma, a whistling version of the world’s best returning boomerang and UKick, which received the award for Best New Outdoor Toy at London Toy Fair as well as popular classics such as the Sky Rider Ultimate Flying Disc. All of the toys are designed for active, outdoor play for ages 4 and upwards.

The campaign runs for the first two weeks of the school summer holidays from 11th to 25th July 2015 – one box per party, no pre booking necessary. Please note that the office is open from 9AM – 5PM Monday – Friday.

David Strang Toy Box_Low

Grassy knees and nettle stings, remember those?

Grassy knees and nettle stings, remember those? Remember feeling like an unstoppable explorer, poking snails and mixing up mud pies? If reminiscing about the above brought a smile to your face – good, because we’ve had enough of all these technological distractions getting in the way. Being the subversive thinkers that we are, we want to bring back the phenomenon of outdoor play. Call us Luddites, but we happen to believe that active, outdoor play is good for the mind and spirit. Our mission is simple, we want kids to put down their tablets and turn off the telly. To throw caution to the wind and to exercise their legs, not just their fingers. So be crazy, get your kids outside, come and play with us.